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The Climb Prep Info

Hey there!

First off, thank you for agreeing to be a guest on our podcast. It means a lot to me.

We’re on a quest to have in-depth, engaging conversations with agency owners and marketing thought leaders that’ll move and inspire. That’s what we asked you to be a part of this.

I look forward to chatting with you and learning from you. And I know our audience will too. It’s going to be fun. I promise.

But in case you have some questions, I put this document together so you know what to expect and you’re as comfortable as possible.


Jon Tsourakis

The Basics

  • The calendar invite is for 90 mins.
  • Most interviews will go for 45 to 60 mins. We’ll start the first few minutes getting comfortable and then we’ll jump right in.
  • We record audio & video via Streamyard.
  • There isn’t a live audience.
  • The show is hosted on iTunes, Youtube and several other locations.
  • Any other questions that aren’t answered here, email [email protected].

What We’ll Talk About

This is ultimately up to you. But we need to give our conversation some structure.

This show is called The Climb. It’s about journeys, that hard trudge up the mountain to get where you want to be.

So to serve the title, your show has two objectives:

#1. To tell your story in a concise way.

Give an intro of yourself. This starts with the question, how did you get here?

The answer shouldn’t take longer than 3 minutes. Here’s an example of a response:

  • I was born and raised in Tampa, FL
  • My family owned a construction company
  • My dad fired me
  • I took a job in marketing from a guy I was going to college with
  • I left that company to start my own in 2009 (the pit of the recession)
  • We focused on digital marketing, SEO, PPC, websites, social, etc.
  • I merged my agency in 2019
  • I now focus on the growth of the agency instead of the day to day operations
  • And I run a mastermind group for awesome agency owners - The Digital Mastermind

Here are some questions your intro should answer:

  • Where you’re from / where you were raised
  • How you got into this business and/or how you learned your craft
  • What your agency does and where it’s located

Based on your answer to this question, we’ll pick out some topics to discuss.

#2. We want to talk about a challenge or an event in your life.

This is something that you’ve overcome or a success. Some examples to inspire your topic:

  • Almost losing your agency
  • A solution to a problem you solved
  • Launching a product, service to great success or total failure
  • Publishing a book or study with information we should all know
  • Growing your agency from 1 employee to 50+ employees and how you did it
  • How a health scare like having a heart attack prompted you to change your life
  • An enormous change in thinking or practice - a new belief or mind shift

Overall, any huge failure or massive success prompts engaging conversation. But if you have a topic that will help a listener in some way, that’s a win.

Format/Show Style

It’s about having fun. This won’t be an interrogation. Sure, I’ll have questions, but we just want to hear your story and experiences- the good, the bad and whatever you want to share. It’s up to you.

The format is conversational. I love to joke around. And we’ll get carried away on a tangent from time to time, but I’ll steer our conversation back and keep the structure intact.

Audio & Video Recommendations

Audio - An external microphone that plugs into your computer is your best bet. Headsets and even earbuds work great too.

Video - Lighting is the key here. The better the lighting, the better you’ll appear on camera.

I recommend testing both of these before we go live. The last thing you want is to look like you’re in the shadows and sound like you’re talking through a tin can.

Where/How We Record

We record on Streamyard. The interview is usually booked for 90 mins in case we need the time, but most interviews shouldn’t take longer than 60 mins.

After your show is booked, we’ll send you a link to record prior to your interview. At the latest, this will be day of.

About the Host

Since you’re going to be interviewed, you probably want to know a little about the guy who will be asking the questions.

Jon Tsourakis is the general manager of Digital Mastermind, a collective group of agency owners who come together to elevate the industry.

He’s also co-owner of Oyova, a web+ app development and marketing agency with offices in Jacksonville and St. Petersburg, FL.

He grew up in Tampa Bay, FL and when he’s not working he’s most likely traveling with his wife, doing charity work, trying a new restaurant, binge-watching a show, exercising or golfing.

Publish Date + Social Sharing

It’ll take a few weeks to get your show up. Once published, we’ll send you an email with the links. And we’ll make sure to share it across all the social platforms and tag you. The main platform being LinkedIn, where we’ll do a pithy write up and tag you in it.

You’ll receive an email the day your interview is published asking you to share it as well as provide a review and a referral to anyone you think would be a good guest for our show.

Schedule Your Show

If you haven’t scheduled your interview, here’s the place to do it. 

Thank You

I just wanted to say thanks again for participating and reading all this. I look forward to your interview.