Michael Gass. He’s been doing this for a bit. We wanted to talk about Coronavirus, specifically how agencies should communicate and how they should position themselves. First off, what I have to say is he’s a professional. He’s got family…
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We’re in weird times. The stock market plunged. Families are locking themselves in their homes. And people are wearing masks and goggles on the street. At a quick glance, this is the worst thing for business. The government is telling…
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Navigating a crisis is tough in any industry. But when you’re a marketing agency, it can be even tougher. For instance, how many months of capital do you have on hand? Hopefully more than 1-3 months. According to our guest…
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Authenticity, Differentiation, & PonyCycles Charlie’s authentic. No one can argue this. He’s always hustling. He’s a hustler. But not in the conman type of way. Rather, in the “lots of action” kind of way. Although he thinks it can be…
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Managing Growth, Leadership and Hawking Cards Geoff is a through and through entrepreneur. He started his first business in high school. He started his agency when in college. And he’s owned multiple businesses since then, including some ice cream shops….
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Purpose, Products and Real Presence What’s your purpose? Does it align with your agency’s purpose? Here’s another thing to consider, are you trying to make your agency something it’s not? These are questions Jeb Banner kept asking himself. He was…
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Lifestyle Firm to Growth Firm to Acquisition Kerry’s agency was a lifestyle business. She had no idea. But when she discovered this, she wanted a growth business. So she maximized the value of her agency beyond the revenue and profit…
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Sometimes you meet couples that compliment each other in every way. Sometimes they marry. And sometimes they decide to run a business together. This kind of teamwork isn’t ordinary. And I mean real teamwork. And when it starts at the…
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