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Speaker: Michael Gass


We’re happy to announce our guest speaker is Michael Gass, author of Fuel Lines, rated among the top 100 marketing blogs in the world, according to Ad Ages Power 150. Michael is a business development trainer, consultant, and speaker, who pioneered the use of social media since 2007. Over the past decade, Michael has personally worked with over 360 agency principals to refine a process that will accelerate your agency’s positioning, lead generation, network and referral business through inbound, content and social media marketing.

His Topic: Social Media Isn’t Working for Ad Agency New Business

Too often we hear that social media isn’t bringing value to your new business process. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY and WHAT to do about it. If you understand the blueprint and tactics for social media, this can become a crucial part of any team’s new business strategy.

In his session, we’ll cover:

  • Why most agencies aren’t having success with social media for new business.
  • A seven-step blueprint for using social media for new business.
  • The strategies, tactics and tools that will “jump-start an inbound new business program.
  • Examples of what a successful program looks like.