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“Keep your foot on the gas and keep generating that activity and keep generating that conversation because it will unfreeze.”

— Bill Gadless

The Climb Ep. 16 w/ Brett Cohen and Bill Gadless: How to Survive & Then Thrive as a Digital Agency

What do you do in the good times? Are you prepped, ready to go and able to make it through a downturn? If not, you’re in for a rude awakening.

Sure, you may have been one of the lucky ones to receive the first round of funding from the government.

But depending on how long you’ve been in business, you want to look to the companies that have made it through the ups and downs.

You want to know what to look at in your clients and your niche to gauge your decisions. You want to know when and where to pivot.

We had the opportunity to catch up Brett Cohen & Bill Gadless. They’ve been in business for over 26 years. Listen to how they’ve made it through the dotcom bust, 9/11 and the great recession. Tons of tips for agencies of all shapes and sizes, from partnerships to sales tips to operations.

Show Notes